About me
My name’s Matthew King. I’m a freelance graphic designer based in the East Midlands and working with brands across the UK.
As a graphic designer, understanding the ins and outs of good brand design has been a passion of mine for nearly a decade. I’ve worked with all kinds of organisations from small, independently-owned businesses to international household names.
Knowing what works
Great graphic design is about knowing exactly what works for each business and their audience. For me, getting to know your organisation, your audience and the relationship between the two is my priority during the planning phase.
Understanding what motivates your audience and how your brand is communicated is an integral part of my process. Whether I’m creating your branding, web design, print design or social media graphics, getting to know how to effectively communicate with your target audience is my priority.
Working with you
Whether you’re a start-up, the head of a marketing department or an established business owner needing support with graphic design, I can help. Having worked internally on some fascinating projects over the years, I understand that no two clients are the same.
However, despite the differences between each and every client, approach every project in the same flexible, approachable and reliable manner.
An adept user of the following programmes:
Adobe Creative Suite | Microsoft Suite | Photoshop | Illustrator | InDesign | XD | Sketch… and more.
What I offer
Branding
Flexible
My services are flexible and designed to fit each business. If you require an addition to your in-house team, I’ll fit seamlessly into the gaps. If you’re in need of a one-man graphics department, I’ll ensure that I lead from the front. I am at your convenience.
Approachable
I’m not a robot. Your designs are real, and while designing, I aim to put as few barriers between us as possible. Whether you want to pitch some new ideas or discuss branding concepts, you’re the one in charge—let me make it with you, not for you.
Reliable
I take pride in what I do as a graphic designer, and delivering projects you with integrity is essential. For a project to be truly successful, an open, honest approach is key, and I’ll take your feedback on board. Your brand is as important to me as it is to you, and you can count on me to deliver only the very best.
Define. Design. Refine.
Communicating your brand and vision through creative solutions is my goal. I get to the heart of your brief with my straight-talking and simple process, defining exactly what you want from the start. This informs the design phase, allowing me to develop your brand from a concept to a tangible entity. I then refine the design to ensure that the project meets your exact requirements.
CONNECT. FLEXIBILITY. VISION.
To make your designs the best they can be, I connect with you and get under the skin of what makes your brand tick, using my creative vision to bring it to life. I work with you as a member of your team, allowing me to consult with you throughout the project with a flexible working process that puts your needs first.
QUALITY. PROFESSIONAL. INTEGRITY.
No matter the scope and scale of the project, you can be safe in the knowledge that I will deliver creative solutions of the highest quality. My client relationships are built on trust, integrity and shared values, and I strive to always be clear and professional when I work with you.
