About me

My name’s Matthew King. I’m a freelance graphic designer based in the East Midlands and working with brands across the UK.

As a graphic designer, understanding the ins and outs of good brand design has been a passion of mine for nearly a decade. I’ve worked with all kinds of organisations from small, independently-owned businesses to international household names.

Knowing what works

Great graphic design is about knowing exactly what works for each business and their audience. For me, getting to know your organisation, your audience and the relationship between the two is my priority during the planning phase.

Understanding what motivates your audience and how your brand is communicated is an integral part of my process. Whether I’m creating your branding, web design, print design or social media graphics, getting to know how to effectively communicate with your target audience is my priority.

Working with you

Whether you’re a start-up, the head of a marketing department or an established business owner needing support with graphic design, I can help. Having worked internally on some fascinating projects over the years, I understand that no two clients are the same.

However, despite the differences between each and every client, approach every project in the same flexible, approachable and reliable manner.

An adept user of the following programmes:

Adobe Creative Suite | Microsoft Suite | Photoshop | Illustrator | InDesign | XD | Sketch… and more.

What I offer


Print Design
Digital Design
Website Design
Matt offered me the chance to look at his portfolio and it was extremely impressive
His communication from start the via email and then the discussion over the phone was brilliant, professional and friendly. He’s always been encouraging and on board with TRAILSIDE and what I wanted. He understands and connects with your business.

Hannah Mitchell | Trailside Sports Therapy

Matthew did a fantastic job with the logo for our company. He went over and beyond to ensure that we were satisfied with our design. I would strongly recommend his services to anyone seeking branding for their business.

Brandon Whitlow | Leveluxe

Matt listened to the brief and delivered exactly what I was looking for within the first set of designs he sent over. Super easy to work with and good prompt communication is essential and Matthew delivered. Everyone, myself included loves the new brand identity – its so fresh and clean, exactly what I wanted to portray!

Cat Sambell | Twisted Pole


My services are flexible and designed to fit each business. If you require an addition to your in-house team, I’ll fit seamlessly into the gaps. If you’re in need of a one-man graphics department, I’ll ensure that I lead from the front. I am at your convenience.


I’m not a robot. Your designs are real, and while designing, I aim to put as few barriers between us as possible. Whether you want to pitch some new ideas or discuss branding concepts, you’re the one in charge—let me make it with you, not for you.


I take pride in what I do as a graphic designer, and delivering projects you with integrity is essential. For a project to be truly successful, an open, honest approach is key, and I’ll take your feedback on board. Your brand is as important to me as it is to you, and you can count on me to deliver only the very best.

My Process

Define. Design. Refine.

Communicating your brand and vision through creative solutions is my goal. I get to the heart of your brief with my straight-talking and simple process, defining exactly what you want from the start. This informs the design phase, allowing me to develop your brand from a concept to a tangible entity. I then refine the design to ensure that the project meets your exact requirements.

My Approach


To make your designs the best they can be, I connect with you and get under the skin of what makes your brand tick, using my creative vision to bring it to life. I work with you as a member of your team, allowing me to consult with you throughout the project with a flexible working process that puts your needs first.

My Values


No matter the scope and scale of the project, you can be safe in the knowledge that I will deliver creative solutions of the highest quality. My client relationships are built on trust, integrity and shared values, and I strive to always be clear and professional when I work with you.

Think we could work together?

Get in touch with me today to kickstart a great project.

Get in touch