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aspire barbers

Branding | Print Design

Aspire Barbershop

Overview

Based in Sandiacre in Nottingham, Aspire Men’s Barbershop commissioned me to design a fresh brand identity for their newly-formed business. This was an exciting project for me as the client had no previous branding so I was tasked with creating an entirely new brand from scratch.

Approach

The brief outlined that the brand must encapsulate the client’s youthful, positive and upbeat outlook towards life. The staff also wanted to use the final logo for digital and printed promotional materials, so whatever I designed was to be delivered with a style guide.

Outcome

I created a simple, sharp and upbeat brand identity which was delivered in a variety of file formats. The upwards pointing ‘A’ logomark symbolises the brand’s positive approach to life. I combined this with a modern typeface for ‘Aspire’ to give the logo a youthful tone of voice.
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aspire logo development
aspire logo construction
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aspire plaque
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aspire shop front
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