On Thursday 25 April 2019, I journeyed down to London to attend the BT Sport Industry Awards, hosted at Battersea Evolution. It is my ambition to build upon the sports client I have worked with in my time freelancing and this is the industry’s biggest annual event. I was not disappointed.

What is the BT Sport Industry Awards?

Every year the BT Sport Industry Awards shines a spotlight on the best, boldest and most creative companies and individuals in the sports industry. Up for the awards were commercial, creative agencies, global brands, and sports stars.

The ceremony played host to high-profile attendees including England and Manchester City footballer Raheem Sterling, England Manager Gareth Southgate and former Prime Minister Tony Blair.

Bringing together these sports stars, celebrities, influencers and global media the industry’s biggest night of the year champions the very best work in creativity and innovation from across the sports sector. The awards are awarded on stage in front of a packed crowd of over 1500 guests, held annually in London. This year it was hosted at Battersea Evolution.

So, what went down?

The evening kicked off with some light networking and plenty of alcohol available. Shortly following this everyone was invited to sit at their tables, I was attending as an individual networker representing my business. Therefore I was sat at a table with like-minded individuals whom I met and had some great conversations with, including some eventual award winners including London Landmarks Half Marathon who won the Active Award.

The awards are decided by a judging process and one of the first awards handed out on the night was the Integrity and Impact Award, which was won by Raheem Sterling in celebration of his stand against racial discrimination. This was an inspiring way to kick of the evening, as I’m a huge football fan and this demonstrated the positive side of football and what high-profile athletes have done to stand up for what they believe in.

Other awards celebrated the creativity of agencies, which is, of course, something that is very important to me. Some of the winners included, Octagon who won the Agency of the Year, MATTA won Young Agency of the Year and The FA winning Film Content Award with their England World Cup Squad Announcement in 2018 (https://www.youtube.com/watch?v=xGZ_SQswAdk).

My thoughts on the evening

All in all, this was the perfect event to attend, an evening celebrating creativity and sport, two things I love. It was an inspiring evening connecting with people who hold a passion for the sports industry as strong as I do. I met some great individuals/companies, athletes, including women’s footballer Alex Scott and there was plenty of food & drink to enjoy. This may be an event that I have to attend once again, in 2020!

Should you like to take a closer look at this year’s awards and winner, you can do so here: https://www.sportindustry.biz/events/awards/2019.