Bundesliga

Bayern Munich legends

In celebration of Robert Lewandowski and Thomas Müller’s record-breaking 2019-20 Bundesliga achievements, I was commissioned to produce a series of legends graphics for Bayern Munich.

Brief: Produce a set of social media graphics to celebrate the individual milestones of Robert Lewandowski and Thomas Müller. 

Sector: Sport

Client: Bayern Munich & MMC Sport

Services: Artwork | Social Media Graphics | Photo Retouching

Overview

Ahead of Bayern Munich’s final fixture of the 2019/20 Bundesliga season, two of their star players had a chance to break  Bundesliga records. I was hired to produce a series of graphics to celebrate their achievements, that would be published across the Bayern Munich social media channels, should they break them. Thomas Müller was aiming to become the record assist holder with 21 across the entire season and Robert Lewandowski was aiming to become the record goalscorer for the season. I was tasked with taking modern photos of the players and editing them to give them a nostalgic, legendary makeover.

Robert Lewandowski Legend Graphic

It was necessary for the graphics to elude a legendary look and feel, which included swapping out the modern-day football kits for old classic kits from the 1970s. Once I’d sketched out an idea of composition for the designs I sourced suitable imagery for the social media graphics. I put my photo retouching skills to the ultimate test in Adobe Photoshop by removing all of the sponsorships kit names & numbers that modern kits are covered with and then once blank, I edited a pattern onto them from Bayern Munichs 1970s retro kit, both onto the foreground and background image of Robert Lewandowski. Once I’d achieved this, I designed a rugged, scratched look for the rest of the graphic that’s reminiscent of an old sticker book that has been lying dormant in the loft for years on end. Below are before and after shots that show the process and depth of the work I produced.

Before editing.

After editing.

Thomas Müller Legend Graphic & Duo Legend Graphic

It was the same process for Thomas Müller’s legend graphic. I sourced suitable imagery that would complement the design’s composition that I’d drawn up, completely redesigned the kit swap from modern to retro, and designed the whole graphic to portray the nostalgic, old look and feel. This entire process was designed in Adobe Photoshop using skills I’d honed over the years in Sports Design. As well as designing singular graphics for the players I was also commissioned to design a Duo graphic that featured both players to celebrate their achievements on social media at the same time as well as separately.

Before editing.

After editing.

Before editing.

After editing.

Outcome

The two players both set new records in the final Bundesliga game of the 2019/20 season which meant that the graphics were posted across Bayern Munich’s Twitter and Instagram channels to celebrate their achievements. Thomas Müller set a new assist record with 21 assists, while Robert Lewandoski set a new goalscoring record with 34 goals in 31 games! The football world is fast-paced and I was commissioned to produce and deliver these graphics with a week’s production time. Speed was of the essence and using the skills I’d honed in sports design over the years prior I was confident in taking this project on and delivering in time for the final matchday.

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