Social media content to honour Bayern Munich Legends
To celebrate the legendary achievements of Robert Lewandowski and Thomas Müller’s record-breaking 2019-20 Bundesliga season, Bayern Munich and MMC Sport reached out to us for creative and social media content.
The Challenge
Ahead of Bayern Munich’s final fixture of the 2019/20 Bundesliga season, two of their star players had the chance to break Bundesliga records.
King Creative was hired to produce a series of ‘preemptive’ social media content to celebrate the achievements of Robert Lewandowski and Thomas Müller, which would be published across the Bayern Munich social media channels should they break them.
Thomas Müller was aiming to become the record assist holder with 21 across the entire season, and Robert Lewandowski was aiming to become the record goalscorer for the season. Our challenge was to source modern photos of the players and give them a nostalgic, legendary makeover.
REKORD. 🙌
Als erster Spieler sammelt @esmuellert_ 21 Torvorlagen in einer #Bundesliga-Saison! #ThomASSISTMüller #FCBayern pic.twitter.com/hvPn2B8Mdd
— 🏆 MEISTER 🏆 (@FCBayern) June 27, 2020
The Design Process
Robert Lewandowski Legend Graphic
The graphics needed to elude a legendary look and feel, which included swapping out the modern-day football kits for old classic kits from the 1970s. Once we’d sketched out composition ideas for the designs, we sourced suitable imagery for the social media content.
Putting our photo editing skills in Adobe Photoshop to the test, we removed all of the sponsorships, kit names and numbers that cover modern kits. We then edited a pattern from Bayern Munich’s 1970s retro kit onto both the foreground and background images of Robert Lewandowski.
Once we’d achieved the look that we’d envisaged, we designed a rugged, scratched look for the rest of the graphic, reminiscent of an old sticker book that’s been lying in the loft for years. Below is a before and after slider showing the process and depth of the work of the production.
Thomas Müller Legend Graphic & Duo Legend Graphic
We followed the same process for Thomas Müller’s legend graphic. We sketched up a design and sourced suitable imagery to complement the composition, completely swapped the kit from modern to retro, and designed the whole graphic to portray a nostalgic look and feel. As well as designing individual graphics for the players, we were also commissioned to design a duo graphic that featured both players to celebrate their achievements on social media at the same time.
Most goals 3️⃣4️⃣
Most assists 2️⃣1️⃣The Bundesliga’s finest 🔴⚪@lewy_official @esmuellert_ #MEI8TER pic.twitter.com/qVxPySM3FV
— 🏆CHAMPIONS🏆 (@FCBayernEN) June 27, 2020
The Result
The two players both broke the existing records and set new records in the final Bundesliga game of the 2019/20 season, which meant that the graphics were posted across Bayern Munich’s social media channels to celebrate their achievements. Thomas Müller set a new assist record with 21 assists, while Robert Lewandoski set a new goalscoring record with 34 goals in 31 games! The football world is fast-paced, and we were commissioned to produce and deliver these graphics within a week’s production time. Speed was of the essence, and using our skills and experience in sports design was essential to successfully delivering this project.
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