Creative design raises brand awareness of global burger brand
King Creative operated as a strategic creative partner to Bite Me Burger and delivered a bespoke, full-service creative design package.
Sector: Food and restaurant
Client: Bite Me Burger
Services: Digital Marketing | Visual Identity | Social Media Content | Graphic Design | Brand Strategy
The Challenge
Bite Me Burger is a global burger brand with restaurants based across the UK, USA, and UAE. With a well-established identity in place, the client required a long-term strategic creative partner to deliver all of the creative design requirements and enhance the brand’s awareness.
Offering a delicious range of mini-burgers that sell themselves, we were commissioned to direct a wide range of design projects, including brand identity development, brand guidelines, social media content, menus, website maintenance, merchandise, photo retouching, and much more.
Our mission was to showcase Bite Me Burger’s BOLD, FUN, FRIENDLY values throughout all of the brand’s creative marketing.
The Strategy
Raising brand awareness with creative design
The success of this project required a holistic, long-term strategic relationship that focused on reviewing all of the brand’s print and digital touchpoints and figuring out how we could improve them.
It goes without saying that menu designs are a must-have for any restaurant. We delivered these for their existing restaurant and online menus, including seasonal events, afternoon tea, DIY Burger Kits and more.
We also designed multiple print touchpoints, including merchandise, flyers, stickers and food trucks, incorporating and revitalising the Bite Me Burger brand to appeal to a younger market.
Creative focus on digital touchpoints
The most opportunistic touchpoint to target for increasing brand awareness, particularly to a younger audience, was across social media and online. This formed a large part of the focus of our creative output for our work with Bite Me Burger. As a result, we brought the brand into more online spaces, such as Instagram, where we designed a wealth of creative content to push promotions, seasonal events and products.
To enhance the brand’s reach, we created a newsletter to push promotions and events, all while staying true to the brand guidelines. This also involved working with other suppliers, such as photographers and video editors, to deliver amazing results.
The Results
Throughout our long-term relationship, we provided Bite Me Burger with our expertise in creative direction and design. A key aspect of this was considering the brand’s target audience, combining our experience with the client’s industry knowledge to nurture the brand by attracting new customers.
Once we’d assessed all of the Bite Me Burger’s initial touchpoints and started to breathe new life into them, it was key to maintain brand consistency and deliver a high standard of creativity across online and offline channels.
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