Digital marketing strategy elevates B Meters’ UK brand

With a limited visual identity, B Meters UK was in desperate need of an improved visual presence that would make it more eye-catching and consistent with the quality of the Italian headquarters’ marketing.

Using our creative design expertise, we started by improving the companies in-house brand collateral, which included compliment slips, data sheets, NDAs, estimate forms, price lists, letterheads and much more. Our all-important goal was to achieve brand consistency with visuals that carried the same look and feel throughout, which would build the customer’s trust and offer peace of mind that they’re dealing with a reputable supplier.

We also implemented this approach throughout the company’s digital marketing assets, such as email signatures, social media graphics, website assets and more.

Over the moon with King Creative’s creative overhaul of their visual identity, B Meters UK then entrusted us with their wider digital marketing strategy. We started with an intensive in-person review of all of their marketing activities, after which we went away to devise our plan of action. 

We recognised that there were several avenues for the company to increase their customer base while building brand loyalty and trust. One of these opportunities was via their website, where, together with the client, we discovered that they were marketing only half of the meters that they stocked. An intensive part of the project included populating their website and creating social media content for their partner products to better promote them.