Annual brochure design engages new generation of Eagles fans
Building on our previous projects together, King Creative was commissioned by Grange Communications to deliver an eye-catching brochure design for Crystal Palace Football Club and its growing, young fanbase.
The Challenge
Grange Communications produces annuals for football fans every season, and we’ve worked with them to deliver three annuals over the past five years. Ahead of the 2023/24 season, we embarked upon the brochure design of our third annual together.
The brief called upon our creative thinking and skills to design engaging content about the club’s history, the 2023/24 squad, 2022/23 season highlights, interactive quizzes, games, and more.
The Creative Process
At the start of the project, we received a page plan for the content of the brochure, along with the latest branding assets and photography. We then brought our expertise to the fore, designing the brochure’s content that consists of:
- The 2023/24 Crystal Palace Kit
- Palace Men’s 2023/24 Squad
- Palace Women’s 2023/24 Squad
- 2022/23 Season Review
- Wordsearch
- Ted Lasso
- Palace at the World Cup
- Spot The Ball
- Club History
The Result
Throughout an intensive creative process, we brought our vast experience in brochure design for numerous publications to the table. It was key that we adhere to the football club’s brand guidelines as well, and we implemented this throughout the 64-page annual. It was key to make the annual interactive for the young fan base, so we artworked the club’s brand guidelines to be visually exciting. With the help of King Creative, Grange Communications delivered an impactful brochure to an established Premier League club that built upon an established relationship.