David Wilson Homes
Offering regular freelance support to long-term clients Hickman James, I’ve produced artwork, advertising campaigns, photo retouching and more for their valued client, David Wilson Homes.
Brief: Provide ongoing design support, including artwork, graphic design and image editing.

Sector: Housing

Client: Hickman James & David Wilson Homes

Services: Artwork | Printed marketing materials | Advertising campaigns


David Wilson Homes offer great quality, new-build homes throughout Derbyshire and often require a range of design support to promote their latest developments and houses. Working on an ad-hoc basis, I offer my services whenever required, helping them to showcase their houses in the best way possible.

The projects can vary in scale and medium. I’m flexible to the client’s demands as and the challenges can be exciting.

Advertising campaigns

I have helped to deliver artwork for advertising campaigns of all shapes and sizes throughout my time with the client. Ranging from four-sheets to posters and leaflets, my main requirement is to implement the David Wilson Homes brand throughout all artwork, achieving a stylish look and feel.

Created with the intention of advertising and helping to increase sales, the designs often focus on particular development locations. They may also include promotions that are offered to particular sectors such as the NHS and employees of certain companies.

Artwork may also coincide with key events, such as Bonfire Night and New Year’s Eve, for which I have produced artwork that aims to promote their houses at specific times of the year.

Photo retouching

I have helped to enhance David Wilson Homes’ advertising through photo retouching and image editing to showcase the developments in their best light. The process is an exciting one, removing dirt from streets and any objects or shadows that may intrude on the focus of the houses. DWH take great pride in keeping their houses in optimal condition and my photo retouching services serve only to remove unnecessary content from photos that may distract from the houses. These photos have been used throughout poster designs and advertising campaigns.

Winter image editing

Ahead of the winter season, I was approached to create wintery scenes on a host of DWH housing images for them to promote throughout the festive period. This project gave me the opportunity to broaden my image editing abilities. I wanted each scene to remain authentic and I sought to keep the realism within the photos, and I used Photoshop to apply a host of techniques using brushes, textures and adjustments. The final result allowed me to implement a process in which the final product offered a wintery scene that wowed the client.

Firework image editing

Another photo retouching project involved creating a nighttime scene with fireworks that the client could use to integrate into campaigns and artwork around Bonfire Night and New Year’s Eve celebrations. This provided me with a different challenge and from it I created a range of nighttime scenes with fireworks that could also be used as GIFs.


Working on an on-demand basis, the client is able to approach me at any time of the day for graphics that vary in shape, size, medium and deadline. Some artwork requires a quick turnaround for print deadlines, so being adaptable, flexible and honest is key to my working relationship with Hickman James and DWH.

Being on hand for advertising campaigns and printed design materials allows the client to turn an idea around in a short space of time from concept to reality.

One of the most rewarding projects to date has been the DWH winter scenes, which pushed me out of my comfort zone and allowed me to expand my creative boundaries. I exceeded the client’s vision for the project and received excellent feedback.

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