Print Marketing campaign advocates fair competition

I was approached by GB Snowsport to work on a print marketing campaign that highlighted the importance of safe supplement use and fair competition through the Clean Sport poster series.

Upon being commissioned to work on this project with GB Snowsport, I started off by familiarising myself with their brand via their brand guidelines, existing collateral, and online presence.

Whenever I work with a new client who has an existing brand, this is an important starting point so I can deliver work that’s ‘on brand’ and how I can push the boundaries.

The project involved a few rounds of feedback and collaboration of ideas with the client that involved matching up the best photography with the right messaging. The final poster design series was eight eye-catching designs that raised awareness of clean sport.

The effective print marketing campaign included value-driven copy, calls to action, accreditations, dynamic photography, and the GB Snowsport brand applied in an exciting, eye-catching manner.

The poster design campaign was aimed at an audience of athletes, coaches, and professionals in snowsport. Therefore, it was important to keep the design copy and messaging short and impactful, considering busy working lifestyles. It was also important to make them attention-grabbing through the use of exciting imagery, which in some cases was rendered, cut out, and integrated within the brand’s colour palette to add visual depth to the designs. The designs were featured throughout gyms, canteens, and training centres where the target audience was likely to see the posters and read about their message.