Client: Borussia Mönchengladbach | MMC Sport
Services: Artwork | Social Media Graphics | Photo Retouching
The brief required me to capture the sense of victory and celebration, featuring all of the team’s star players, manager, and mascot to create social media content that would be published across all of the club’s channels.
In total there would be 11 figures featured on the graphic with the tagline #GladToBeBach, so my use of composition and space would be instrumental in delivering a great design.
Once I’d done this started composing the graphic and took the time to correctly place each club member. It was my aim to achieve a sense of symmetry within the design and to do this I organised my sourced imagery so that I had an even number of club members facing left, centrally, and facing to the right of the image, to achieve the balance I desired.
The process involved a lot of trial and error and I had to source alternative images for some players to achieve that symmetry I’d targeted from the outset. Once I’d achieved this I edited the Champions Flag logo onto the corner flag held by their star player, Marcus Thuram, followed by the tagline #GladToBeBach.
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