Bundesliga

World Para Swimming Championships

Ahead of the ninth edition of the World Para Swimming Championships in September 2019, Promote PR contacted me to create artwork for an advertising campaign. The event organised by British Swimming was to be promoted across London. The championships are a key qualifier for the Tokyo 2020 Paralympic Games and Promote PR’s challenge was to increase exposure to consumers in areas of high footfall.
Brief: Promote the World Para Swimming Championships 2019 with artwork and design support. 

Sector: Sport

Client: Promote PR | British Swimming

Services: Artwork | Printed marketing materials | Advertising campaigns

Overview

Ahead of the ninth edition of the World Para Swimming Championships in September 2019, Promote PR contacted me to create artwork for an advertising campaign. The event organised by British Swimming was to be promoted across London. The championships are a key qualifier for the Tokyo 2020 Paralympic Games and Promote PR’s challenge was to increase exposure to consumers in areas of high footfall.

The client expected me to deliver artwork that would advertise this event in busy areas, so getting the message across efficiently and effectively was key. Having met representatives of Promote at the BT Sports Industry Awards 2019, they looked over my portfolio and felt that my growing background in the sports industry made me a good fit for this project.

Promoting the World Para Swimming Championships

After a briefing on the goals and expected outcomes of the project, I created artwork for printed advertising campaigns. These tasks were briefed to me by an account manager and involved creating a series of posters that ranged from A4 to A1, flyers, roller banners and artwork to promote the event on the London Underground.

The process started with me getting to grips with the existing brand identity and brand guidelines and creating artwork from these. Across all designs, the artwork needed to include information about the event’s date, time and location, along with details on how to buy tickets.

The artwork that I produced needed to be in line with World Para Swimming’s brand guidelines rather than creating any visuals from scratch. However, I was given creative freedom over the overall look and feel of the designs, and I wanted to evolve the designs while still remaining faithful to the brand guidelines.

To really make the adverts eye-catching, I focused on using the brilliant imagery that was supplied to full effect. Using brush strokes, textures and waves, I created an adaptable design that could flow across printed media of all shapes and sizes.

Outcome

I worked on this campaign in the six weeks leading up to the event, and my designs helped to advertise it across London.

The finished product included designs for a large advertising campaign across numerous mediums that were seen by hundreds of thousands of people in highly-exposed areas of footfall in the lead up to the event.

It’s always a pleasure to work with a professional company such as Promote PR, and particularly on such a fantastic event.

Testimonial

“It was a pleasure working with Matt. He was always efficient and great at turning around artwork within a tight timeframe”

Leandra Cardozo, Account Director, Promote PR

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