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Combining what I love with I do

Combining what I love with I do

by | Oct 16, 2017 | Branding, Social Media, Business, Design, Sport

Design & sport. Is there a better combination? Not that I can name!

Being obsessed with football from a young age I have always enjoyed watching the game and have been inspired by some of the greats such as Cristiano Ronaldo, Lionel Messi & many more throughout my life. Inspired by such figures, over the years I have experimented combining this obsession with my passion for graphic design. It was an inclination I acted upon a few years ago after seeing the amazing work of Zoran Lucic and his poster series Sucker for Soccer.

Pursuing this, whatever I design is an opportunity for me to practice new skills and tools in Photoshop & Illustrator and develop as a designer whilst having some fun. My first project was called Football Illustrated, which I published on my Behance profile. 

For the following two years I stopped producing these prints as I started my first role as a graphic designer until I was contacted by Patterns of Play who saw my football prints on my Instagram profile and invited me to design a series of posters that were to feature at their exhibition to be held in London called Group Stage in June 2016 to celebrate the forthcoming Euro 2016 finals.

Following this, I continued to promote my work on Instagram and started connecting with other designers/artists who posted their work on the platform. I connected with football-based artists and became inspired by the graphic design/illustration they produced and found that there is an obsessive community that produced the works just like I had, not just for fun but also for famous clubs and players.

At around the same time, I was contacted by the Bundesliga to work with them on a freelance basis. This was a dream opportunity for me and I jumped at the chance of producing football graphics for their social media platforms and digital channels. To see the works I have designed for the Bundesliga see my Behance page.

Motivated by this and hungry for more sports based clientele, I launched my second design brand alongside Matthew King Creative called Ninety Sport Creative. I regularly post my latest football/sport artwork that I have designed for clients and some fun on the Ninety Instragam & Twitter channels.

My aim is to build this brand and work with more footballing/sport clients in the future, alongside my valued existing client base.

New business launch fit for a King

New business launch fit for a King

by | Jul 6, 2017 | Branding, Business, Design

Hello everyone, my name is Matt, the designer in chief at Matthew King Creative, welcome to my website and first ever blog post! On here you can find details regarding the latest exciting projects I have been working on, the design services I offer and my latest ramblings about design and business.

I have now taken the leap to launch my own freelance graphic design business after attracting global interest in my creative work. This started out as a little venture in my spare time alongside my first design job in February 2016 and has grown quickly! My first client was US-based startup Leveluxe whom I created a brand identity for.

Up to now, I have invested £3,000 into the launch of Matthew King Creative following growing interested in my creative work on social media sites such as Instagram and by networking, both of which helped me to secure over 20 clients in my first 12 months.

After studying graphic design at university, I worked in ticket sales for two years after graduating at Derby County Football Club. I even worked in a creative role at DCFC on a few campaigns, on an internship basis.

I initially found it difficult to get a job in the design industry after graduating as it is a competitive industry. After a tough few years, I got my first full-time role where I developed my skills for two years as a graphic designer. Most recently I have worked for a second Midlands-based creative agency, where I have enhanced my experience and skills while expanding my own freelance business, doing what I love.

I decided to start up my own creative business after becoming a regular reader of the entrepreneurial 1st-Man, which motivated me to be more ambitious with my career prospects. I have since had the pleasure of working with the 1st-Man team and created a new brand identity for them.

Working in a creative role for the last two and a half years has increased my passion for the industry, is an integral part of some great projects, on the back of these I felt inspired to dedicate more of my spare time to my own design ventures.

As a specialist branding, print, and digital design business, my aim for Matthew King Creative is to offer a variety of services in order to create exciting, professional design solutions for businesses of all shapes and sizes. Since focusing on my brand I have had requests for design work from a range of clients – I have recently started working as a freelance graphic designer for DFL Digital a subsidiary of the German football league Bundesliga. I’m positive that this and all my client projects continue to be successful working relationships.

As a young designer, I hope to build upon these past 18 months working independently and bring further value to my clients and grow. I am thankful to have grown up in the Midlands surrounded by a strong creative region.