Social media has become essential to the growth of any business in these digital times. Ranging from Instagram, Twitter, Facebook and LinkedIn people and businesses can use it to engage with their client/fan base, to build followers and promote their products and services.

Graphic design has come to play an important role in many brand’s social media presence, I recently worked with the Bundesliga across their digital media graphics. Train Effective is an online football training academy who approached me with the challenge to refresh it’s brand’s image across social media.

The Brief

Their goal was to enhance their visual profile to increase their posts engagements and follower base. With the Effective brand active on all major platforms the template I produced had to be straightforward for their marketing team to update on a daily basis.

The brand has a multitude of daily themes such as #EffectiveTuesday, their daily motivational quotes and vlogs, all of which required refreshing.

The Approach

Assessing Effective’s existing social media graphics I looked at ways to incorporate their brand’s identity into their social feed so it had a distinctive image to their followers. The idea behind this was to enable Effective’s followers to immediately recognise their posts when scrolling through their Instagram and Twitter feeds.

The Outcome

I created a template that incorporated the brand’s primary colour and typeface, giving a consistent look and feel, tying together Train Effective’s brand identity on social media with all their other digital platforms such as their website and YouTube.

The only element, which would require updating every post, was the background image, which is usually of a football player accompanied by a suitable inspirational message.

The motivational quotes were designed to be emotive and inspirational to their target audience thereby increasing post engagement through comments, likes, shares and promoting the Effective brand.

In the instance of a post going viral, the designs included the @traineffective Twitter/Instagram handle so it would always be traceable back to their account. A final consideration was given to promoting the brand’s other social media channels, these were placed at the foot of the designs.

The reaction

The new Train Effective posts have been received with great praise from the brand’s audience.  Since working with the Effective team, they have been able to take our design concepts and update them on a daily basis to promote their business.

Marketing Manager of Train Effective, Claire Dickhoff said, “The TrainEffective templates designed by Matthew King Creative were a great help to the creative process of the company. The easy to use templates saves a lot of time in designing posts and provides a clear structure for our social media followers. After a few weeks of using the templates, fans now know what to expect at first glance of each post. Our social media accounts now look more organized and the brand identity is clearly reflected in each post.”

Further work

I have also worked with the Effective team on designs for their social media banners for Facebook and YouTube.

The first brief I worked on with was to update their www.traineffective.com landing page with new design elements.

The goal of all the tasks was to effectively showcase what they offer and their unique platform in an instant to potential new followers and customers.

With social media becoming ever more important in business, it’s essential to market your products and services effectively, it has been a pleasure to work with Train Effective and I wish them every success in the future.

What do you think of the new Train Effective designs? Let me know in your comments below.