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Branding | Print Design | Exhibition graphics

Changing Social

Overview

Changing Social are a London-based, Microsoft Partner offering services in adoption strategies and campaigns for organisations of all shapes and sizes towards implementing Office 365 into their working lives. They approached me to firstly design their brand identity from scratch which would then lead onto a variety of print design work to help the brand launch.

Approach

I started with a consultation with the company’s Managing Director, discussing what direction he wanted to take with the brand and his BIG vision for Changing Social. Following this I researched into their target market, competitors and the managers ideas & inspirations. This enabled me to form a vision of what the brand would encapsulate, that was in line with the clients.

Outcome

I designed a series of logo designs and after a few developmental stages we concluded with a simple, clean and professional brand identity. It’s tone of voice is designed to convey a friendly, approachable and intelligent message. I was later commissioned by to design business cards, brochures, data sheets and exhibition graphics to help launch their brand in 2018.

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