Visual Identity

Developing an identity that embodies your core values and presents an instantly recognisable brand.

What is a Visual Identity?

Your visual identity is just as individual as your personal identity. It’s more than your business name and your logo; it’s how you speak to customers, the lifestyle that your products or services offer, and what you stand for as a company.

Websites and social media provide customers with instant, 24/7 contact with businesses, and an instantly recognisable brand that understands and resonates with your target market can be an incredibly valuable asset. Presenting a consistent message across your website, social media profiles, and printed marketing collateral tells your audience exactly who you are, building trust and brand loyalty.

Whether you need to create a brand from scratch or are looking to refresh and modernise your existing identity, I know how to bring brands to life. When creating a logo for you, I will also provide you with a full set of brand guidelines to ensure that every member of your team knows exactly how to use it to create a strong, consistent brand visual identity.

As well as creating visual identities from scratch, I have experience developing existing brands with my brand collateral services. The deliverables of such a project can vary, but they could include presentation decks, quote templates, social media graphics, business cards, website design, and much more.

Visual Identity Case Studies

changing social case study

Changing Social

Branding, print and ongoing graphic design support for an adoption and change management organisation.

Twenty Sports Group Case Study

Twenty Sports Group

Branding and social media graphics to help launch an industry-leading sports management and marketing agency.

My Visual Identity Packages

The Essentials Package

This package is the perfect starting point for businesses looking for a new brand identity or a quick refresh of a tired brand. You can start with this package and add to it later on.

What does this package include?

  • Discovery call
  • Moodboard and creative direction
  • Full logo library (final files: SVG, PDF, PNG, JPEG)
  • Colour palette
  • Typography research and font selection*
  • 1 item of marketing material (for example, a business card, flyer, or social media template**)
  • 1-page style guide
  • 3 rounds of amends***

*Does not include the purchase of the font licence.
**Does not include the printing costs.
***Further rounds of amendments will result in a surcharge of an hourly rate.

The Complete Package

This is the package for businesses that want it all! Branded social media profiles, a complete visual identity complete with a set of brand guidelines! Feel free to request any additional marketing materials or let me know if there is something specific you need.

What does this package include?

  • Everything in the Essential Package
  • 3 social media templates
  • Social media banners for 2 platforms of your choice
  • Social media profile pictures for 2 platforms of your choice
  • Brand Guidelines
  • Brand pattern
  • Email signature
  • Website favicon

Are you looking for a bespoke visual identity package? Get in touch with me or arrange a discovery call, and we will discuss your bespoke project!

How It Works

Step 1

Brand Discovery Call

I’ll help you figure out what all of it means for your company. From expanding on your existing brand identity to developing a completely new approach, my experience in crafting brands will help you understand what makes your business unique.

Step 2

Crafting your identity

I can work solo or as part of a team to establish your brand identity, colour palette, fonts, tone of voice, and core values. This will form the basis of your brand guidelines, which I can provide in a formal document to ensure that everyone within your company understands how to best present your new brand.

Step 3

Feedback and Delivery

I’m happy to take any feedback on board, and I’ve always managed to deliver a complete design within three rounds of revisions. Depending on the scope of your package, the time to craft a new brand identity can take between 1 and 3 months.

Let's work together!

I’m available to answer any questions you have about my work and services. I can provide information about my availability, services, and rates in depth via email or phone. Get in touch via a method of your preference below.


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Email me:

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Call me:

0115 706 0826

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