Visual Identity

Developing an identity that embodies your core values and presents an instantly recognisable brand.

What is a Visual Identity?

Your visual identity is just as individual as your personal identity. It’s more than your business name and your logo; it’s how you speak to customers, the lifestyle that your products or services offer, and what you stand for as a company.

Websites and social media provide customers with instant, 24/7 contact with businesses, and an instantly recognisable brand that understands and resonates with your target market can be an incredibly valuable asset. Presenting a consistent message across your website, social media profiles, and printed marketing collateral tells your audience exactly who you are, building trust and brand loyalty.

Whether you need to create a brand from scratch or are looking to refresh and modernise your existing identity, we know how to bring brands to life. When creating a visual identity we’ll provide you with a full set of brand guidelines to ensure that every member of your team knows exactly how to use it to create a strong, consistent brand visual identity.

As well as creating visual identities from scratch, we can take on rebranding projects and we are also skilled in developing existing brands with our brand development expertise. 

Visual Identity Case Studies

changing social case study

Changing Social

Branding, print and ongoing graphic design support for an adoption and change management organisation.

Twenty Sports Group Case Study

Twenty Sports Group

Branding and social media graphics to help launch an industry-leading sports management and marketing agency.

How It Works

Step 1

Brand Discovery Call

We’ll help you figure out what all of it means for your company. From expanding on your existing brand identity to developing a completely new approach, our experience in crafting brands will help you understand what makes your business unique.

Step 2

Crafting Your Identity

We start crafting your visual identity, colour palette, fonts, tone of voice, and core values. This will form the basis of your brand guidelines, which we provide in a formal document to ensure that everyone within your company understands how to best present your new brand.

Step 3

Feedback and Delivery

We’re happy to take any feedback on board, and we’ve always managed to deliver a complete design within three rounds of revisions. Depending on the scope of your package, the time to craft a new brand identity can take between 1 and 3 months.

Let's work together!

We're available to answer any questions you have about our services and expertise. We are available to chat by email, phone or a video call. Get in touch via a method of your preference below.


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0115 706 0826

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