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How we refreshed Train Effective’s social media presence to optimise engagement

How we refreshed Train Effective’s social media presence to optimise engagement

Social media has become essential to the growth of any business in these digital times. Ranging from Instagram, Twitter, Facebook and LinkedIn people and businesses can use it to engage with their client/fan base, to build followers and promote their products and services.

Graphic design has come to play an important role in many brand’s social media presence, I recently worked with the Bundesliga across their digital media graphics. Train Effective is an online football training academy who approached me with the challenge to refresh it’s brand’s image across social media.

The Brief

Their goal was to enhance their visual profile to increase their posts engagements and follower base. With the Effective brand active on all major platforms the template I produced had to be straightforward for their marketing team to update on a daily basis.

The brand has a multitude of daily themes such as #EffectiveTuesday, their daily motivational quotes and vlogs, all of which required refreshing.

The Approach

Assessing Effective’s existing social media graphics I looked at ways to incorporate their brand’s identity into their social feed so it had a distinctive image to their followers. The idea behind this was to enable Effective’s followers to immediately recognise their posts when scrolling through their Instagram and Twitter feeds.

The Outcome

I created a template that incorporated the brand’s primary colour and typeface, giving a consistent look and feel, tying together Train Effective’s brand identity on social media with all their other digital platforms such as their website and YouTube.

The only element, which would require updating every post, was the background image, which is usually of a football player accompanied by a suitable inspirational message.

The motivational quotes were designed to be emotive and inspirational to their target audience thereby increasing post engagement through comments, likes, shares and promoting the Effective brand.