Brand design increases brand awareness for global food chain
Get Plucked, the sister company of Bite Me Burger, specialises in chicken burgers. As the brand’s creative partner, King Creative delivered a bespoke, full-service brand design package.
Sector: Food and restaurant
Client: Get Plucked
Services: Brand Strategy | Digital Marketing | Visual Identity | Social Media Content | Graphic Design
The Challenge
Get Plucked is a global chicken burger brand, with restaurants based across the UK, USA and UAE.
Offering delicious chicken and plant-based food, and the sister brand to Bite Me Burger, Get Plucked required strategic creative partners to elevate their brand and enhance their presence across multiple touchpoints.
The Strategy
Get Plucked food truck vehicle graphics
With a regular presence at events, festivals, corporate and private parties, weddings and nationwide celebrations, Get Plucked required eye-catching visuals for their food truck. We created bold, branded vehicle graphics with a clear and easy-to-navigate design that’s sure to stand out at busy events.
After confirming print specifications, we set up the artwork files and got started on producing the artwork for the vehicle. We incorporated the colours, typography and artwork from Get Plucked’s brand design, which we’d developed with them for almost two years, to ensure a consistent visual identity.
This project also required a large, replaceable menu design that allowed customers to easily read what was on offer while they queue. We positioned this at the centre of the front side of the truck, sandwiched between the order point and pick-up point. The Get Plucked food trucks have featured at events in the UK and Dubai, satisfying appetites and delivering delicious food.
Brand design & collateral services
Alongside the food truck, we regularly designed menus and oversaw the brand’s overall creative direction, including marketing collateral and visual assets.
Our work with Get Plucked included a wide variety of projects, injecting their brand identity into internal resources like presentation decks and brand guidelines, as well as designing merchandise like T-shirts, stickers and flags.
The Outcome
What really mattered in our work with Get Plucked was keeping things consistent, on-brand, and heading in the right direction. That’s where having a long-term creative partnership really paid off, and allowed them to bring the brand to the same level as their sister company, Bite Me Burger.
Working closely with Get Plucked for this length of time helped us to integrate with their team. This made it easier for us to pick up and complete brand design tasks with very little effort on their part, giving them more time to spend on growing their business.