Brand Identity helps launch new sports management and marketing agency
King Creative was commissioned to design a brand identity to launch a new sports management and marketing agency. We delivered a win for Twenty Sports Group with a brand identity, social media content and creative direction.
Sector: Sport
Client: Twenty Sports Group
Services: Brand Strategy | Visual Identity | Social Media Graphics
The Challenge
After discovering King Creative’s impactful work for brands in the sports industry, sports talent management and marketing agency Twenty Sports Group reached out to our creative experts for help launching their brand.
We met with Twenty Sports Group to discuss what they needed to kick off their ambitious venture. After a chat about their strategies and goals, we decided on a brand identity and digital rollout with a particular focus on creative content.
Our Approach
Crafting a visual identity
After a deep brand consultation to learn about the company, their values and their goals, we got to work. First off, we experimented with a variety of logo concepts designed to capture the essence of the brand.
To emphasise the brand’s professionalism, we explored typographic identities, with three rounds of concepting to experiment with different colour palettes. The final brand is a bold, simple and concise typographic logo design that effectively communicates the Twenty Sports Group brand.
After creating the visual identity, we began the brand rollout, designing social media banners, favicons and profile photo imagery for all digital touchpoints. We also delivered brand guidelines, office signage and corporate documentation to solidify the visual identity.
Welcome to Twenty social media graphics
The next phase of the project focused on producing a variety of social media content, starting with the ‘Welcome To Twenty’ series.
We began by discussing Twenty’s ambition for the brand, injecting our own research and vision to ensure a strategic approach. We then designed a set of four different design options, each using the brand’s colours, typography and imagery in a variety of ways. Following client feedback, we settled on the series of graphics shown here.
These social media graphics welcome new talent to the agency’s books and are posted across Twenty’s social media channels as official announcements.
The series uses a fully rendered player image accompanied by the player’s name in bold, striking typography enhanced with numerous effects, and a brand-coloured background to tie all of the posts together. We finished each of the graphics with Twenty’s logo and the talent’s signature to symbolise them signing with #TeamTwenty.
Contract announcement social media graphics
Alongside the ‘Welcome’ series, we created content for the contract announcements that are posted when a Twenty client re-signs or signs for a new club. We designed each post to be visually impactful and evoke a sense of hype.
We were careful to make sure these contract announcements stand apart from the ‘Welcome’ graphics, while also staying in line with the Twenty brand. The designs feature a two-post graphic announcing the contract extension with player imagery, bold typography and a clean approach to colour.
Reactive social media graphics
King Creative were also regularly commissioned to design reactive social media content for key milestones. These posts have included creating designs for Twenty clients making their England debuts, England call-ups, and captaincy announcements.
The Outcome
Our branding and social media design work with Twenty was a long-term, strategy-driven project delivered across several phases, relying on mutual organisation, communication and respect. Every aspect of the project was received enthusiastically and celebrated as a success. King Creative’s work has helped to establish a new industry-leading agency, with a social media presence that effectively represents its professionalism, quality and experience.
“I’ve worked with King Creative for over 2 years now, everything from logo design to social graphics and general brand work, and they’ve been great throughout. They’re a really valuable part of a business that’s starting out.
Ryan Shahin, Managing Director, Twenty Sports Group
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