Brand Identity helps launch new sports management and marketing agency
We were commissioned to design a brand identity to help launch a new sports management and marketing agency. King Creative delivered a win for Twenty Sports Group with a brand identity, social media content and creative direction.
Sector: Sport
Client: Twenty Sports Group
Services: Brand Strategy | Visual Identity | Social Media Graphics
The Challenge
Sports talent management and marketing agency Twenty Sports Group discovered our impactful work for brands in the sports industry, and seeking creative experts to help launch their agency, they reached out to King Creative.
To help them launch their ambitious venture, we consulted with the client and came to the conclusion that a brand identity with a digital rollout with a particular focus on creative content would provide for an excellent platform to help them kick-off.
Our Approach
Crafting a Visual Identity
After a deep brand consultation in which we learnt about the company, their values, and their goals, we got work and experimented with a variety of logo design concepts that sought to capture the essence of the brand.
All of the concepts explored typographic identities of a to capture the professionalism, and over three rounds of concepting, we showcased all options varying colour palettes. The final brand is a bold, simple, and concise typographic logo design that effectively communicates the Twenty Sports Group brand.
Following the visual identity, the brand rollout began, and we designed social media banners, favicons, and profile photo imagery for the businesses digital presence touchpoints. Supporting brand identity work was delivered in the form of brand guidelines, office signage, and corporate documentation.
Welcome To Twenty Social Media Graphics
The next phase of the project focused on producing a variety of social media content, starting with the ‘Welcome To Twenty’ series.
We began with research and discussed both parties vision for the brand. We then designed a set of four different design options, each utilising the brand’s colours, typography, and imagery in a variety of ways. Following client feedback, we settled on this series of graphics displayed.
These social media graphics are designed to welcome new talent to the agency’s books and are posted across Twenty’s social media channels as official announcements.
The series uses a fully rendered player image accompanied by the player’s name in bold, striking typography enhanced with numerous effects and finally placed on the blue brand-coloured background to tie all of the posts together. The posts are finalised with the brand logo and the talent’s signature to symbolise them signing with #TeamTwenty.
Contract Announcement Social Media Graphics
Alongside the ‘Welcome’ series, we designed content for contract announcements that are posted when a Twenty client re-signs or signs for a new club. Each post was created to have impact, be visually striking, and evoke a sense of hype.
These social graphics are designed to stand apart from the ‘Welcome’ graphics while also looking a part of the Twenty brand. The designs feature a two-post graphic announcing the contract extension with player imagery, bold typography, and a clean approach to colour usage.
Alongside this series, we were regularly commissioned to design reactive social media content for key milestones. These have included designs for Twenty clients making their England debuts, England call-ups, and captaincy announcements.
Reactive Social Media Graphics
The Outcome
Our branding and social media design work with Twenty was a long-term, strategy-driven project that was delivered across several phases. The project relied upon mutual organisation, communication, and respect between King Creative and Twenty. The results of every aspect of the project were received enthusiastically and went down as a success. A new industry-leading agency has been established and a social media presence that effectively represents its professionalism, quality, and experience.
“I’ve worked with King Creative for over 2 years now, everything from logo design to social graphics and general brand work, and they’ve been great throughout. They’re a really valuable part of a business that’s starting out.
Ryan Shahin, Managing Director, Twenty Sports Group