Brand design increases brand awareness for global food chain
Get Plucked, the sister company to Bite Me Burger, specialises in chicken burgers. King Creative operated as the brand’s creative partner and delivered a bespoke, full-service brand design package.
Sector: Food and restaurant
Client: Get Plucked
Services: Brand Strategy | Digital Marketing | Visual Identity | Social Media Content | Graphic Design
The Challenge
Get Plucked is a global chicken burger brand, with restaurants based across the UK, USA and UAE.
Offering delicious chicken and plant-based food, and the sister brand to Bite Me Burger, the client required strategic creative partners to elevate their brand, with the aim to enhance the businesses presence across multiple touchpoints.
The Strategy
Get Plucked food truck vehicle graphics
Get Plucked had a consistent presence across events, festivals, corporate and private parties, weddings and nationwide celebrations, and as such required a food truck, which we designed vehicle graphics for. It was our challenge to design an attractive, clear and easy-to-navigate design for the truck that is sure to stand out at busy events.
Starting with print specifications, we set up the artwork files before producing the artwork for the vehicle. Using the brand design of Get Plucked, which we’d developed for almost two years, we incorporated the brand’s colours, typography and artwork to deliver an eye-catching, on-brand design.
This project also required a large, replaceable menu design so that customers can easily read what the truck offers at any given event while they queue. We positioned this at the centre of the front side of the truck, sandwiched between an order point and a pick-up point. The Get Plucked food trucks have featured at events in the UK and Dubai, satisfying appetites and delivering delicious food.
Brand Design & Collateral Services
Alongside the food truck, we regularly designed menus and were responsible for the creative direction of the brand’s collateral and graphic design.
We worked on a wide variety of projects, including presentation decks, merchandise design, brand guidelines, sticker designs, flag designs and more, all crafted in line with Get Plucked’s brand identity.
The Benefits
The most important aspects of our work with Get Plucked were ensuring brand consistency, direction and strategy, and this is where the benefits of a long-term strategic creative partnership were evident. Get Plucked worked with us on a long-term basis to elevate their brand to the same level as their sister company, Bite Me Burger.
We worked with the Get Plucked team for a substantial amount of time, which allowed us to integrate with their team by being able to pick up and produce brand design tasks with very little effort on their part, saving them precious time.
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